Web directories are the website that content human made categories and sub categories. Directory provides an inbound links to the website. It’s no secret that search engines, especially Google, value quality inbound links to a website for higher search engine rankings.

Link building is a process of creating relevant and quality inbound links to a website with the intention of increasing the website’s importance resulting to an increase in page rank and thus generating more traffic and return of investment. If you are part of a very good link directory then you can be sure that the other websites listed in that directory quality sites to and are bound to give you quality links.

Link popularity is a major stepping stone for any online presence. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site

Never participate in an automated link exchange program. These programs are useless. There are several link exchange scripts that allow build many good, relevant back links within a very short amount of time. Diversify your link portfolio. As well as submitting to thousands of web directories will brings you a huge amount of traffic.

Does not use search engine submission software to submit the site. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page; they are not good for actually doing the submitting. You'll find that the path to affordable search engine optimization, and even professional search engine optimization, offers no short cuts.

For more information visit at http://www.mywebsiterankings.com/

Author: Karl Glantschnig

Keyword selection is one of the primary procedures to have a search engine optimization (SEO) strategy implemented. It is extremely important that the right keywords are selected by businesses for their advertisements in order to maximize an online advertising service and gain profits. An advertising campaign can be deemed worthless is the wrong keywords are selected to represent it.



In a nutshell, SEO are methods that aim to improve the position or rank of a web site in listings produced by search engines. The benefits of getting a higher placement in the listings increases the chances that online visitors will view their pages and avail of the services offered by advertisers. It also gives visitors a feeling of security, because to them, a well-positioned ad equals high credibility.



Sites have different goals when it comes to optimization. Some sites employ broad search optimization strategy, they are in search for all traffic that comes along the way. It can be useful for sites that are generates broad interest, such as a directory or a periodical. Other sites go for utilizing keywords that are highly specific, and radiate the probability of a sale. In most cases, going for specific and carefully chosen traffic can prove advantageous, because it gives sales leads with more quality.



The process of choosing the appropriate keywords for a particular advertiser is not a simple task. An advertiser has to accomplish several things to pull it off successfully. First, the advertiser has to be well acquainted with the machinations of its target market. A thorough research into the keywords used by the competitor should be carried out, and whatever result that it will produce should be analyzed in detail. Keyword selection tools will assist advertisers in determining the keywords that is most suitable for their businesses.



Keywords selection can have many varieties, largely depending on the kind of web site that a client needs. These are the major types, static sites and dynamic states, where the former is more limited in terms of keyword numbers compared to the latter. If an advertiser is creating a brand new site, it is recommended to choose the initial number of keywords that will be needed, and afterwards, the architecture of the site can be prepared using the keyword selection criteria as a basis.



After coming up with the keyword list, the terms should be trimmed down up to the specific and necessary ones. In narrowing down the list, keep these factors in mind: Majority of the search engines do not bother doing word stemming, and that most visitors type keywords in lower case, and it is less difficult to gain a good rank for keyword phrases that are longer.



Here are some of the popular keyword selection tools available for advertisers:



1. Google AdWords Keyword Selection Tool

Google is the most successful search engine in the world, and it takes in more searches in the web than its competitors. This tool usually comes with the awards program of Google, and it shows the keywords that are actually utilized by users. Google AdWords provide users with the most sought-after queries, vast matches, and other keywords that the user may consider for usage.



2. Wordtracker

It is a database that people utilize as queries for searching terms. Aside from giving information on how often a term is utilized for web search, it will also inform users the number of competing sites that utilize the same term. The tool aids in finding combinations of keywords that is in any way related to the content of a web site.



3. Overture Search Term Suggestion Tool

A keyword selection tool that provides the number of searches in a month that proliferated within the Overture network. It provides the variations and phrase stems when a certain keyword is used. It also provides pay-per-click bids and a ROI Time CPM Calculator.



4. Keyword Destiny and Prominence Analysis

A keyword analysis tool which analyzes the words utilized on a web page by applying default settings or custom report options. It also reports on the number of times the word was used, and an analysis of a competitive URL. Other information provided includes word count, prominence values, the location of the significant keywords in the elements of the page, and density percentages.



Advertisers should choose the best tool that works for them. With various options available, it will not be too difficult to do so. Picking the right tool can make wonders for their business ventures.

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About the Author:

A Million Dollar Work At Home Expert Shows You How To find the best home based business ideas and oportunities so you can work at home!
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As you are aware, Google Adwords is one of the most popular PPC avenues because of several features.

* Low signup cost (only $5)
* Instant activation of your account
* Instant activation of your ad campaign
* Provision to set daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position improves and Cost-Per-Click (CPC) goes down. This really puts Google Adwords in a different league.

Here are some simple tips to improve your CTR --
1) Specific matching along with broad matching

Generally when you want to advertise for, say, online dating, you put online dating in the keywords list. I suggest that you all of these in the keywords list -

* [online dating]
* "online dating"
* online dating

This way, when a searcher types just online dating, the click is credited to the 1st keyword. If the searcher types a keyphrase including online dating in that order but as part of a bigger term like free online dating, it is credited to the 2nd keyword. And if both online and dating are present but not together and in that order, like online singles dating, it is credited to the 3rd keyword.

This improves the CTR for certain specific keywords and helps to lower your CPC and also improves your ad position.
2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the searcher sees his keywords (that he searched for) in your ad? This is because Google shows these words in bold.

But you don't know what term this searcher has used. So how can you put the term in the title? Try this.

Put this string in the title field on the Adwords screen -

{KeyWord: Default Title} where you replace "Default Title" with a suitable text. Now Google will show the search term as the ad title if the searched term fits within the 25 character limit and your default title if the search term won't fit.

Example - say you use {KeyWord: Online Dating} as the title and dating as the keyword.

If someone searches for dating help, the shown title will be Dating Help. However if one searches for free online dating resources, Google will show Online Dating because the search term won't fit in the title space (25 characters).

Did you notice the capitalization? If you use Keyword, then only the first word would be capitalized. If you use keyword, all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.
3) Variable destination URL

Did you know that Google now allows variable destination URLs? Why do you need that? Variable destination URL can help you identify the terms that the searchers are using and you can alter your page content to suit those terms for a much better conversion.

Let's see the syntax to get the search term in the destination URL --

http://www.articlestop10.com/pam.php?kw={keyword}

Here we are sending the searcher to a PHP program (you can use a Perl program also), which then stores the terms in a database for easy analysis. You can plan for yourself how you want to put this information to your advantage.

Frankly this tip does not increase your clickthrough rate directly but once you know what the searches were searching for, when they arrived at your site, you can change your message for a much better response.

Getting a new site page indexed and ranked are two things everyone should take into account. With all the competing web sites out there the importance of page rank becomes a top priority so that you can get free traffic and thus make money online.

There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.

What is Page Rank?

Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page.

Search engines rank Websites based on two major factors:

• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.

Importance of Page Rank:

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.

The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Various ways to increase your page rank:

• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

• How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.

• Create Internal Links: Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.

• Avoid Dead-end Links: Make sure every page has a door out, other than a back button

Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.

Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.

Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.

Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Steve Buchanan writes articles on many topics including Website Submission Services, Article Submission Services, and Honda Generators.

By: Kimberly Bodane

Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to.

Equally important, is your site's actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying.

Why Is This Important?

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Are There Ways To Generate Better Page Rank At No Cost?

Absolutely! To follow are some of the simplest steps you can take.

Build more pages: The more pages your site has, the more content it is generally considered to have. If your site only has 3 pages, the maximum page rank would be a 3. Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

Avoid Dead-end Links: Let's say you've worked real hard to get 8 good pages. Your page rank ideally has the potential to be a page rank of 8. However, if half those pages are not leading anywhere, you've got a problem. When the search engines "crawl" your site, they want to go from one page to the next. You can have a really great page, but if it has no other link on it to go somewhere new, it will be considered by the spider to be a dead-end page, which will hurt your site's page rank. Make sure every page has a door out, other than a back button (which to the bots, will generate the equivalent of a good old "Nothing more to see here" type statement). Combat this by making sure you at least have a link back to the index - or better yet, a site navigator at the base of each page with choices between the main pages of your site (ie. FAQ, About Us, Contact Us, etc). Again, these are pages that add convenience to your human visitors as well.

Create Internal Links: Remember to make links to yourself whenever relevant. For example, on your About Us page, don't just mention your online ordering system - hyperlink to the page where your visitor would need to go in order to begin an order. Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

Utilize Free Directory Listings: They may not always be big high ranking sites, but they are an easy way to get your name out there. You never know when someone might end up using one, and thus find you in the most unexpected of ways!

How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100's of different options to choose from, however the most effective method these days is by purchasing text based links to your site. For the largest comprehensive list of quality paid link directories along with page rank statistical information visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch you advertising dollar as far as it will go would be linking to different pages of your website (not just the index) and also using different keywords in those links.

As you can see, page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Author Bio
Kimberly Bodane - http://www.helpmyhits.com/

Article Source: http://www.articlegeek.com/ - Free Website Content

When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.

There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google Adwords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will come at a cost. The alternative DIY option may seem appealing but will take a lot of time and is still likely to cost you money when you commence your link building strategies. Added to this is the possibility that you may "upset" the search engines if you do not know the “dos” and “don’ts” of natural SEO. So, if we assume that natural SEO will cost you money it begins to look more like PPC is the winner, but with one major difference.

Natural Search Engine Optimisation takes a lot of time and effort. A Google Adwords campaign can be up and running within fifteen minutes getting target traffic to you website and generating sales from the word go. However, natural listings can take months to arrive and there is no solid guarantee that they will arrive at all. This scares a lot of people off SEO; people want results they can see and they do not have the patience to wait several months for them. Natural Search Engine Optimisation is also a very intrusive procedure. A site's position in the Search Engine Results Pages (SERPs) is dependant on a number of on-page factors such as page titles, descriptions and content. When starting an SEO campaign, you may discover that your site's navigation needs to be completely reworked or that your SEO firm is insisting that they need to add 500 words of keyword rich content to your homepage. Before you sign up with an SEO firm, you should always discuss what work will need to be done to avoid any future upsets.

So far, compared to PPC, SEO seems to be the less desirable option: It requires more effort, takes longer to achieve and still costs money. Although it is true that an SEO campaign does cost money, it is much cheaper in the long run and will give a better ROI than you will achieve through paid listings. Once you have improved your site's status and get the listings you were after, the bulk of the work is done. Although it is advisable to continue investing in link building and keep an eye on the competition, it should cost you no where near as much to maintain as it did to set up. In many cases it is possible to stop all SEO efforts altogether and still enjoy first page listings for years to come. While this may not be the reality for most commercial sites, SEO can generate huge amounts of traffic and can give an unbeatable ROI in the long term.

Although most people’s websites and business requirements can be wildly different, it is generally a good idea to invest money in both strategies. Investing in Natural Search Engine Optimisation will give the best long term ROI, while a simultaneous PPC campaign will provide a steady stream of traffic until SEO efforts come to fruition. There is also an added bonus that the on page SEO strategies are likely to increase your landing page quality score and reduce the cost of your paid ad placements in Google. Whichever methods you choose to pursue, it is sound advice to enlist the services of a professional company, chose the company carefully and make sure you know exactly what you are signing up for before you commit to anything.

Dave is a successful internet marketer, with proven knowledge in the fields of Search Engine Optimisation and Pay per Click Management. He is also the co-founder of Search Engine Oracle (http://www.seoltd.co.uk), an internet marketing company based in the UK.

This is a fast track guide for those who want to increase their PR as fast as possible by WHITE HAT Seo Technique. Without wasting your time lets move to Step #1.

For Free Advance SEO Course mail seocoures@zoommsoft.com or Log on to:www.zoommsoft.com

Step #1 Generate quality one way links.

Content - Packing your website full of useful content is one of the best ways to get inbound links. When you have a lot of content other webmasters will naturally link to you because your site will be valuable to them and their visitors.

Testimonials - A big trend on the internet right now is adding testimonials to websites. The site owners typically get the testimonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.

Online Directories - There are hundreds of online directories that accept website submissions. This is a very good technique for getting one way inbound links. Many of the top directories require you to pay for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra money. However, there are also numerous directories that will accept your website without payment or a link back.

Articles - Writing articles is one of the best techniques for getting one-way inbound links to your website. Many webmasters are looking for more content for their websites and Ezines. You can provide them with that content by writing articles and submitting them to websites, Ezines, and article directories.

Free E-book - You can write an e-book and offer it for free in exchange for a link to your website. You can also put links to your website and other affiliate links in the e-book. Putting the links in the e-book will increase your website traffic and affiliate profits.

Blogs - There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.

Step #2 Increase Your Reciprocal Links.

The search engines take into account the amount of times a keyword is searched on. The more popular a keyword is that describes your business, the more points you gain for having good keywords. Once all of the criteria are looked at, the points are added up and in a nutshell, this determines your page rank. The higher your page rank, the higher you are listed in the engine. This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google. What you do is setup a link trading directory and makes categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.

Step #3 Add More Content.

You will ask me why to add more content

Does your homepage has lots of backlinks, but few words on it ?

Do You've got 50,000 pages, but only 100 have more than 50 words on them?

Do you've got the same content on your pages as 50 other sites have?

Do you've got hundreds or thousands of product pages that only have a small description?

Does there's nothing on your site that's "link worthy" from your peers, or from anyone else?

Do you've been targeting 3-4 "big phrases", but have been ignoring all the other phrases?

How it works.

This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn't help the visitor which will decrease your rank.

Step #4 Improve Your Sites Load Time.

This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you're rank goes down because your site was tagged as "not useful". It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.

Step #5 Improve Your Keyword Density.

This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened. Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only body text. More elaborate scenarios might have a search engine using body text, ALT tags, META tags, comment tags, and a handful of other tags. For example, if a keyword is used 5 times in page with 100 index able text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.

Internet website design and marketing services.by-Zoommsoft

Articles Source - Free Articles

About the Author

D.A.M. is a SEO consultant and writing an e-book for those who want to be SEO professional.

Here are three Adsense Tips, together with the required HTML code, to dramatically increase CTRs and Google Adsense revenue.

1. Correct HTML Code to Include Images or Graphics Above An Adsense Leader Board Block:

Expert SEO Forums have been abuzz over a new Adsense tip which has seen a dramatic increase in CTR's.

Many webmasters have reported increases over 400 percent after adding four images, expertly positioned horizontally over a 4 block Adsense Leaderboard, with no border.

I don't see any reason why this would not work on smaller blocks, but you would have to alter the following HTML accordingly.

Here is the HTML code you should use to align the images directly over the ads -- please be cautioned, so as not to breach Google's TOS, you should not use any other text around these images, apart from the required Adsense code:

[table cellspacing="0" width="728" border="0" cellspadding="0"]
[tbody][tr]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[/tr]
[tr]
[td colspan="4"]
GOOGLE AD CODE HERE 728x90
[/td]
[/tr]
[/tbody]
[/table]
NOTE: Please do change all [ ] brackets above, to the required HTML brackets < >.

Here is one of the relevant threads at SEO forums that has a clear "graphic" example, with before and after pictures clearly depicting how to add these images:

Forums Digital Point - Quadrupled Adsense CTR's thread

A website with thousands of drawings of little Piggies, was responsible for starting the above thread!

2. Maximize Google Adsense CTRs using the Competitive Ad Filter to exclude low-paying Blog related URL's:

Have you ever had days where 50 clicks would pay you the grand total of $1.50 - well that's the combined power of 3 cent clicks or low-paying Blog related ads. working against you.

This post Maximise CTR with Adsense for Blogs at the Shaolin Tiger blog gives you a good list of around 50 URL's to include in the "Competive Filter" of a Google Adsense account:

This will naturally filter out the low-paying Ads which Blog software and related domains seem to serve up.

3. Adding a Double Block of Large Rectangle Adsense Blocks at the End of each Post or Webpage
A number of the high-trafficked blogs, add a double block of 336x380 "Large Rectangle" blocks at the very end of a Post or Webpage, just as the visitor is about to leave.

Makes sense - a visitor is about to leave, and has one of two choices:

(a) visit another page on the site, or

(b) click on a high "paying" Google Adsense ad, prior to leaving the site

Serving them with a wide-choice of Adsense ads in the format which is statistically proven to have the best CTR, is an obvious choice. Trialling this placement has made a dramatic improvement in CTRs for the Marketing Defined blog.

So go ahead, use these 3 Adsense Tips to make a dramatic increase in your CTR's.

Copyright 2005 Roseanne van Langenberg

Roseanne van Langenberg is the Editor of the Marketing Defined blog which shares expert tips and strategies on how to increase Adsense CTR and Increase Targeted Traffic to a website using only current SEO and Marketing strategies.