By: Kimberly Bodane

Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very good. There are many factors that determine a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites like CNN.com, Yahoo.com, etc, will easily outweigh five times that amount of links from unknown sites with low page ranks. And, just to make it trickier, the amount of "credit" your site gets from incoming links, is also divided by the amount of sites you link OUT to.

Equally important, is your site's actual content. It needs to be information that people can use and take active interest in. Having content that matches your keywords should also go without saying.

Why Is This Important?

Page rank is extremely important, in that it determines how high you get on search engine results. And just as it's helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to. This is important when negotiating for link exchanges with other sites. The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.

Are There Ways To Generate Better Page Rank At No Cost?

Absolutely! To follow are some of the simplest steps you can take.

Build more pages: The more pages your site has, the more content it is generally considered to have. If your site only has 3 pages, the maximum page rank would be a 3. Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.

Avoid Dead-end Links: Let's say you've worked real hard to get 8 good pages. Your page rank ideally has the potential to be a page rank of 8. However, if half those pages are not leading anywhere, you've got a problem. When the search engines "crawl" your site, they want to go from one page to the next. You can have a really great page, but if it has no other link on it to go somewhere new, it will be considered by the spider to be a dead-end page, which will hurt your site's page rank. Make sure every page has a door out, other than a back button (which to the bots, will generate the equivalent of a good old "Nothing more to see here" type statement). Combat this by making sure you at least have a link back to the index - or better yet, a site navigator at the base of each page with choices between the main pages of your site (ie. FAQ, About Us, Contact Us, etc). Again, these are pages that add convenience to your human visitors as well.

Create Internal Links: Remember to make links to yourself whenever relevant. For example, on your About Us page, don't just mention your online ordering system - hyperlink to the page where your visitor would need to go in order to begin an order. Not only are you creating another link for the crawler, you're also making it convenient for your guest to find that page right then and there, if they so desire.

Utilize Free Directory Listings: They may not always be big high ranking sites, but they are an easy way to get your name out there. You never know when someone might end up using one, and thus find you in the most unexpected of ways!

How To Generate More At Cost: Getting a high ranking site to link to you isn't always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100's of different options to choose from, however the most effective method these days is by purchasing text based links to your site. For the largest comprehensive list of quality paid link directories along with page rank statistical information visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch you advertising dollar as far as it will go would be linking to different pages of your website (not just the index) and also using different keywords in those links.

As you can see, page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances of being found easily on search engines is compromised. With it, you'll be on your way to a highly successful website.

Author Bio
Kimberly Bodane - http://www.helpmyhits.com/

Article Source: http://www.articlegeek.com/ - Free Website Content

When promoting a website, there are many different techniques that can be used. Ultimately, a decision must be made as to where to invest your hard earned money. As of February 14th, 2007, approximately 80% of all internet traffic comes from search engines, and there are two ways to get a share of this traffic. Traffic can be obtained via the natural listings through Search Engine Optimisation (SEO) or via the Sponsored listings by setting up a Pay per Click (PPC) campaign. In reality, SEO and PPC differ in many important ways; both have their strengths and weaknesses and both suit different circumstances.

There are many common misconceptions surrounding SEO and PPC. One such misconception is that SEO is free and this is often listed as an advantage over the costs involved with Google Adwords and other PPC networks. With natural search, you will not pay every time someone clicks through to your website, but it should not be thought of as free. It is strongly advised to let professional optimisers carry out the SEO on your website and this will come at a cost. The alternative DIY option may seem appealing but will take a lot of time and is still likely to cost you money when you commence your link building strategies. Added to this is the possibility that you may "upset" the search engines if you do not know the “dos” and “don’ts” of natural SEO. So, if we assume that natural SEO will cost you money it begins to look more like PPC is the winner, but with one major difference.

Natural Search Engine Optimisation takes a lot of time and effort. A Google Adwords campaign can be up and running within fifteen minutes getting target traffic to you website and generating sales from the word go. However, natural listings can take months to arrive and there is no solid guarantee that they will arrive at all. This scares a lot of people off SEO; people want results they can see and they do not have the patience to wait several months for them. Natural Search Engine Optimisation is also a very intrusive procedure. A site's position in the Search Engine Results Pages (SERPs) is dependant on a number of on-page factors such as page titles, descriptions and content. When starting an SEO campaign, you may discover that your site's navigation needs to be completely reworked or that your SEO firm is insisting that they need to add 500 words of keyword rich content to your homepage. Before you sign up with an SEO firm, you should always discuss what work will need to be done to avoid any future upsets.

So far, compared to PPC, SEO seems to be the less desirable option: It requires more effort, takes longer to achieve and still costs money. Although it is true that an SEO campaign does cost money, it is much cheaper in the long run and will give a better ROI than you will achieve through paid listings. Once you have improved your site's status and get the listings you were after, the bulk of the work is done. Although it is advisable to continue investing in link building and keep an eye on the competition, it should cost you no where near as much to maintain as it did to set up. In many cases it is possible to stop all SEO efforts altogether and still enjoy first page listings for years to come. While this may not be the reality for most commercial sites, SEO can generate huge amounts of traffic and can give an unbeatable ROI in the long term.

Although most people’s websites and business requirements can be wildly different, it is generally a good idea to invest money in both strategies. Investing in Natural Search Engine Optimisation will give the best long term ROI, while a simultaneous PPC campaign will provide a steady stream of traffic until SEO efforts come to fruition. There is also an added bonus that the on page SEO strategies are likely to increase your landing page quality score and reduce the cost of your paid ad placements in Google. Whichever methods you choose to pursue, it is sound advice to enlist the services of a professional company, chose the company carefully and make sure you know exactly what you are signing up for before you commit to anything.

Dave is a successful internet marketer, with proven knowledge in the fields of Search Engine Optimisation and Pay per Click Management. He is also the co-founder of Search Engine Oracle (http://www.seoltd.co.uk), an internet marketing company based in the UK.

This is a fast track guide for those who want to increase their PR as fast as possible by WHITE HAT Seo Technique. Without wasting your time lets move to Step #1.

For Free Advance SEO Course mail seocoures@zoommsoft.com or Log on to:www.zoommsoft.com

Step #1 Generate quality one way links.

Content - Packing your website full of useful content is one of the best ways to get inbound links. When you have a lot of content other webmasters will naturally link to you because your site will be valuable to them and their visitors.

Testimonials - A big trend on the internet right now is adding testimonials to websites. The site owners typically get the testimonials from their site visitors and business customers. In exchange for the testimonial they usually give a link back to your website.

Online Directories - There are hundreds of online directories that accept website submissions. This is a very good technique for getting one way inbound links. Many of the top directories require you to pay for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra money. However, there are also numerous directories that will accept your website without payment or a link back.

Articles - Writing articles is one of the best techniques for getting one-way inbound links to your website. Many webmasters are looking for more content for their websites and Ezines. You can provide them with that content by writing articles and submitting them to websites, Ezines, and article directories.

Free E-book - You can write an e-book and offer it for free in exchange for a link to your website. You can also put links to your website and other affiliate links in the e-book. Putting the links in the e-book will increase your website traffic and affiliate profits.

Blogs - There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.

Step #2 Increase Your Reciprocal Links.

The search engines take into account the amount of times a keyword is searched on. The more popular a keyword is that describes your business, the more points you gain for having good keywords. Once all of the criteria are looked at, the points are added up and in a nutshell, this determines your page rank. The higher your page rank, the higher you are listed in the engine. This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google. What you do is setup a link trading directory and makes categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.

Step #3 Add More Content.

You will ask me why to add more content

Does your homepage has lots of backlinks, but few words on it ?

Do You've got 50,000 pages, but only 100 have more than 50 words on them?

Do you've got the same content on your pages as 50 other sites have?

Do you've got hundreds or thousands of product pages that only have a small description?

Does there's nothing on your site that's "link worthy" from your peers, or from anyone else?

Do you've been targeting 3-4 "big phrases", but have been ignoring all the other phrases?

How it works.

This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn't help the visitor which will decrease your rank.

Step #4 Improve Your Sites Load Time.

This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you're rank goes down because your site was tagged as "not useful". It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.

Step #5 Improve Your Keyword Density.

This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened. Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only body text. More elaborate scenarios might have a search engine using body text, ALT tags, META tags, comment tags, and a handful of other tags. For example, if a keyword is used 5 times in page with 100 index able text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.

Internet website design and marketing services.by-Zoommsoft

Articles Source - Free Articles

About the Author

D.A.M. is a SEO consultant and writing an e-book for those who want to be SEO professional.

Here are three Adsense Tips, together with the required HTML code, to dramatically increase CTRs and Google Adsense revenue.

1. Correct HTML Code to Include Images or Graphics Above An Adsense Leader Board Block:

Expert SEO Forums have been abuzz over a new Adsense tip which has seen a dramatic increase in CTR's.

Many webmasters have reported increases over 400 percent after adding four images, expertly positioned horizontally over a 4 block Adsense Leaderboard, with no border.

I don't see any reason why this would not work on smaller blocks, but you would have to alter the following HTML accordingly.

Here is the HTML code you should use to align the images directly over the ads -- please be cautioned, so as not to breach Google's TOS, you should not use any other text around these images, apart from the required Adsense code:

[table cellspacing="0" width="728" border="0" cellspadding="0"]
[tbody][tr]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[td width="182"][img src="X" /][/td]
[/tr]
[tr]
[td colspan="4"]
GOOGLE AD CODE HERE 728x90
[/td]
[/tr]
[/tbody]
[/table]
NOTE: Please do change all [ ] brackets above, to the required HTML brackets < >.

Here is one of the relevant threads at SEO forums that has a clear "graphic" example, with before and after pictures clearly depicting how to add these images:

Forums Digital Point - Quadrupled Adsense CTR's thread

A website with thousands of drawings of little Piggies, was responsible for starting the above thread!

2. Maximize Google Adsense CTRs using the Competitive Ad Filter to exclude low-paying Blog related URL's:

Have you ever had days where 50 clicks would pay you the grand total of $1.50 - well that's the combined power of 3 cent clicks or low-paying Blog related ads. working against you.

This post Maximise CTR with Adsense for Blogs at the Shaolin Tiger blog gives you a good list of around 50 URL's to include in the "Competive Filter" of a Google Adsense account:

This will naturally filter out the low-paying Ads which Blog software and related domains seem to serve up.

3. Adding a Double Block of Large Rectangle Adsense Blocks at the End of each Post or Webpage
A number of the high-trafficked blogs, add a double block of 336x380 "Large Rectangle" blocks at the very end of a Post or Webpage, just as the visitor is about to leave.

Makes sense - a visitor is about to leave, and has one of two choices:

(a) visit another page on the site, or

(b) click on a high "paying" Google Adsense ad, prior to leaving the site

Serving them with a wide-choice of Adsense ads in the format which is statistically proven to have the best CTR, is an obvious choice. Trialling this placement has made a dramatic improvement in CTRs for the Marketing Defined blog.

So go ahead, use these 3 Adsense Tips to make a dramatic increase in your CTR's.

Copyright 2005 Roseanne van Langenberg

Roseanne van Langenberg is the Editor of the Marketing Defined blog which shares expert tips and strategies on how to increase Adsense CTR and Increase Targeted Traffic to a website using only current SEO and Marketing strategies.

Most Google affiliates know that the real secret for success for any site is hidden it it's ability to attract targeted traffic. Targeted traffic will tend to stay much longer at a site and everybody knows that the longer a visitor stays at your site, the higher the chances that they'll end up buying something from you or at least clicking on one of your Google affiliate ads.

This is one of the reasons why traffic from search engines is especially valuable to many Google affiliate sites. Because a keyword that is closely linked to the subject matter of your site has been used, a vast majority of the traffic that finds its' way to your site via a search engine will be highly targeted.

But there is one more underutilized tool that is very effective at both generating traffic and also improving your search engine positioning dramatically. I am talking about those links within the text of articles. Apart from being one way links that search engines place great value on, these text links are also very effective at generating even more targeted traffic to your Google affiliate sites.

Use Text Links In Your Google Affiliate Articles

If you usually distribute articles to article directories and ezines as a way of generating traffic to you Google affiliate sites, then just make sure that you use the right keywords within them as live links leading to your site.

The secret behind why links are so effective can be traced to the fact that folks hate and greatly despise being advertised to online. That is why banner ads don't work too well. It is also the reason why the tiny textual Google affiliate ads have been so effective. They don't look like ads, especially when they are made to look like the other text and content on the site. They are even more irresistible when they are highly relevant to the content of the site.

Text links within articles look even less like ads. Their effectiveness can be maximized by getting a good low cost online writer to write your content for you. The keywords that are made live are usually part and parcel of the article and will also be very relevant to the subject matter at hand. Most people who read the article are bound to click on the text links. In fact they are much more likely to click on the text links within the Google affiliate article than on any links that they will find in your resource box at the end of the article. Everybody knows that the resource box is the writers of the article advertising themselves and this quite often causes most readers to get defensive when they get to the resource box. In sharp contrast your Google affiliate site readers will come across a text link with an open mind.

Remember That Your Google affiliate Keyword Is Very Important

The keywords used in links pointing at your Google affiliate site are given a lot of weight by search engines. This means that you should select the keywords to use very carefully indeed.

Christopher Kyalo is a successful online writer and entrepreneur. Read the rest of this article at his Google affiliate writer’s blog. He can be reached at strongwallafrica at yahoo.com

Article Source: http://EzineArticles.com/?expert=Christopher_Kyalo

Many people who have tried to make money on the internet in the last couple of years have done quite well using Google Adsense, myself included. About this time last year I was making about $5,000 a month.

I was using several different software programs that are readily available such as Traffic Equalizer, Ranking Power, and Traffic Dynamo.

A few other programs were very promising, including one that I had high hopes for that used random text generation. Invariably I would create a new web site, put it up on a server, blog and ping it and away it would go.

The spiders would come and I would get good listings in Yahoo and Google which delivered a goodly amount of traffic, which in turn created above average Google Adsense incomes.

Alas, it was too good to be true. What always happened was that these types of machine generated sites would slowly begin to erode in ranking in the search engines therefore causing my Google Adsense income to slowly dissipate to almost nothing.

However, I finally chanced upon a Google Adsense substitute which allows me to generate a replacement for my lost income much easier than I did before with a lot less hassle.

Google Adsense is still a viable and great way to go if you have web sites that generate large amounts of traffic. However, my life is much simplier now that I'm doing it a different way and to me simpler is better.

About The Author

Steve McArthur

Who else wants to earn $5 to $10 a day per domain?

I found an Adsense substitute http://www.exiee4.info/goldkey/

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